With 25 million business profiles on Instagram, you need to stand out on Instagram to attract the right kind of Instagram users to help establish social proof.
Marketing has always been a huge component of brand awareness leading to sales and customer loyalty. Today, a big part of that marketing is via social media, and for products it's crucial to be seen on Instagram.
1. Optimizing Your Instagram Bio
WHO YOU ARE
WHAT YOU DO
WHY THEY SHOULD CARE
You have about three seconds to grab their attention, so make it count.
WHAT YOU SHOULD INCLUDE
Headline & Keyword
Your brand name
Key word describing you
A niche, job title, or interest
The headline is also searchable, so make sure you choose a keyword that your followers would associate with your page to increase organic traffic.
Body section Keep it clean and organized with a bullet point format
You’re limited to 150 characters here, so be short & precise.
Use branded hashtags and emojis
Call to action 📢
This is the only section you have to place a link on Instagram, so use it wisely. Provide a direct link to your website, blog, or specific landing page.
2. Creating Quality Instagram Content
With now over one billion users, Instagram is THE visual platform. Every post you share on Instagram should be high-quality and complement your brand image. Never sacrifice quality for quantity (just save those for Instagram stories 😉).
Potential followers are going to get their first impression of your brand from your Instagram’s aesthetic, the quality of your individual posts have to reflect throughout your entire grid consistently.
To get real followers on Instagram, keep these two key concepts in mind:
Make sure that each and every image you post reflects the purpose of your page. Even one random image can ruin a grid.
Choose a theme and at least one consistent element that links all of your photos together.
Apply the same filter to all of your photos for a quick and easy way to create flow and cohesion. We love the apps A Color Story and VSCO.
Find a distinct color scheme that works for you and sprinkle it in throughout your grid.
Variety of content
You want to create a sense of community so make sure it's not all product shots.
INSTAGRAM STORY TEMPLATE USING ORIGINAL CONTENT
Once you've amassed a decent amount of original content
you can spice up your grid by cycling in stock photos, appropriate quotes, and user-generated content.
INSTAGRAM TEMPLATE WITH STOCK PHOTO