1. Create a Google account (because Google owns YouTube)
2. Create your YouTube channel.
While logged in to your business Google account, go to YouTube.com.
Click on your profile/avatar in the upper right, then select “My Channel” from the drop-down, as shown below: Click “Use a business or other name”
Enter the name of your business/brand, then click “Create”. You can change the name of your YouTube channel later if you want. Click “Customize Channel”:
3. Customize your YouTube channel.
There are 3 things to customize:
Channel icon or “profile image”. The channel icon is typically where your company logo goes. Or if you are the face of your company, then put your headshot there. The recommended dimensions for the image you use for your channel icon are 800 x 800 px.To upload a channel icon image, hover over the brown channel icon placeholder and click the little pencil icon that appears.
Channel art. This is the big rectangle area at the top of your YouTube channel. It’s similar to the cover photo or “banner image” you see at the top of Facebook and Twitter pages.The recommended dimensions for channel art are 2560 x 1440 px.To upload channel art, click on the blue “Add channel art” button.
About section. Keep it simple. Just a few short paragraphs about who you are and what you do. Make sure to weave in a few keywords to help people find you when they search on YouTube. Also, make sure to list your company website, your company email address and any other ways people can get in touch with you, as shown below:
4. Adding managers to your YouTube channel.
If you want to have one or more assistants help you manage your YouTube channel, here’s how you add them as a manager:
Click on your profile/avatar in the upper right, then select “Settings” from the drop-down, as shown below:
You’ll then see this page. Click “add or remove managers”:
Click the “manage permissions” button: On the box that pops up, click the icon in the upper right and add the email addresses of the people you’d like to invite to manage your YouTube channel.
How A YouTube Channel Helps Your Business
Even if you currently don’t do much with video to promote your business … yet … YouTube is great for fast, inexpensive video hosting for your website.\
Video files are usually very large and take up lots of bandwidth and server resources. Standard web servers are not designed to process video files and the play back may be choppy. The solution is to upload your videos to your YouTube channel, then stream those videos from YouTube onto your website. It’ll look like the videos are playing on your website, but YouTube is doing the heavy lifting.By hosting your videos on YouTube, you get to use their high-powered, sophisticated video server technology for smooth and reliable video playback. Plus YouTube takes care of properly encoding your video so it’ll play on all devices and screen sizes.
EXAMPLES OF HOW BUSINESSES USE YouTube
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I welcome feedback and questions about social media for business that you would like covered in subsequent FB LIVES.