
APROACH
In designing your social media strategy, we begin by:
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Defining your strategic goals
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Increase brand awareness and loyalty
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Brand unification across all platforms
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Increase ticket sales to your events
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Increase web traffic
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Selecting the platform that aligns with our target audience
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Facebook
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Instagram
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Twitter
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YouTube
INTITAL SET-UP
Initial Setup: First Month
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Establish goals and expectations for first three months
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Choose your social media package
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Upload logos, photos, videos etc. to Google Drive (preferred) or Dropbox
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Discuss and execute brand unification by establishing fonts and colors to be used across all platforms as well as your unique “voice”
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Create custom graphics
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Create a three month social media calendar via Google Docs
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Create a custom avatar, which will also be used to inform content across other platforms.